This has led to Swift being the only person to debut four albums that are certified platinum, following 1989 (1.29M units), Red (1.21M units), and Speak Now (1.05M units) since 1991. reputation then proceeded to sell 1.28 million copies in the US in its debut week, making it the best-selling album of 2017. Only four days after its release, reputation was certified platinum (meaning it has sold a million units) with 1,050,000 units. The album became the fastest album in history to reach the #1 spot on US iTunes, only six minutes after its release. During its release date on November 10, the album's first date sales reached 700,000 units. Taylor has done a lot of marketing for her new album through surprise visits on Instagram to her fans as well as stalking fans and inviting 20 of them to listen to her Reputation album in London.īefore the album was released, the number of pre-orders reached more than 400,000 units, double the amount of her 1989 album. The album was also released with two editions of a magazine, also titled Reputation, and available exclusively at Target. The album's lead single, " Look What You Made Me Do", was released on August 25, 2017. Reputation was released on November 10, 2017. On August 23, Swift announced the album on her Instagram, revealing the album cover art and release date. Fans speculated that Swift was about to announce an upcoming album. A few days later, Swift posted a series of clips of a snake, which referenced her feuds with Kanye West, Katy Perry, Calvin Harris, and Kim Kardashian the previous year. On August 18, 2017, Swift wiped all posts from her social media accounts, as well as her official website.
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